The Room of Lost Things
The Room of Lost Things
The Room of Lost Things is a small locally owned oddity shop on Santa Fe Drive in Denver, Colorado. The owners of this eclectic store pride themselves on being a “one of a kind” place to find handmade items and frequently participate in Santa Fe Art District's First Friday’s Art Walks throughout the year. The shop itself is both beautiful and eerie as it is lined with art pieces ranging from animal mounts to doll head plant holders, and never disappoints to fulfill shoppers strange curiosities.
A big issue that this store had with their eCommerce site is the simple fact that one does not exist, just a Yelp page and Facebook link. Through research, ideation, and prototyping, I was able to create a responsive eCommerce website for the company to have the ability to display their unique and interesting products.
Brief: The Room of Lost Things is in need of an eCommerce website that is user friendly
My role: Ux researcher, interviewer, visual design, UI design, usability testing, personas, wireframing, information architect, content strategy,
Timeframe: 3 weeks
Deliverables: Responsive eCommerce website
Tools: Sketch, Invision, Zeplin
I was able to get a lot of information about the store through both in-person interviews and online reviews. I was able to do 5 in-person interviews with customers of the store and had access to countless online reviews from Yelp.
From the collection of interviews and reviews, a few things were clear:
The majority of visitors at The Room of Lost Things were either frequent customers, or they had never been to the store but always wanted to pay a visit.
The majority of visitors, whether customers or generated foot-traffic, enjoyed the unique, eclectic, and somewhat creepy pieces that the store had to offer.
All of the interviewees would be open to an eCommerce website .
Pain-points of the store:
Unreliable store hours listed on their Yelp page
Unorganized layout of products inside the store
Lengthy checkout process
Using Trello.com, I asked 4 users to perform a card sort. This part of my research gave me great understanding of what the navigation layout of the website would look like. I needed a clear and understandable navigation bar for users to be able to shop products with ease.
The main focus of the navigation of the website came from the need for the site to be well organized and user friendly. A well organized navigation bar on the “home” screen was a vital part of the design. The site map was created.
After all the necessary research and information architecture was complete, it was time to move to the creating phase, beginning with early wireframes. After initial hand-rendered designs, I then moved my Mid-Fi ideas into Sketch, ending with uploading them to Invision to begin User testing. I was able to user-test with 3 different participants using the method of guerrilla testing.
Iterations & Hi-Fi Mockups
3 iterations were preformed. Here are some key take aways that were discovered through early wireframes:
• The “home” page layout was still slightly confusing and not as easily navigable to new users as hoped for
• Too lengthy of a checkout process still made it frustrating to purchase items
The header needed to be revamped from the early wireframes, eventually leading to a clean, 3 tab final product what is easy for users to navigate.
On the “shop” button, there will be a drop down menu that leads you to each category.
Product Listing Page
The product listing page needed an option to “browse all” for the new user who wouldn’t necessarily know what they were looking for, as well as a filter option for the experienced user who knows exactly what they want to shop for.
The checkout process needed to be simplified and easy to read for a quick and painless checkout process
Have “special requests” category in the navigation bar on the home page ( a feature that the owner said she does frequently in store)
Create a platform to have an account and save favorite items.